Partnership and Sponsorship Prospectus

(Updated 8/22/2022)

For this year’s competition and conference dates and deadlines, visit this page.

Thank you for your interest in promoting construction education for the benefit of the construction industry.  The Associated Schools of Construction (ASC) is the professional association of construction educators and industry practitioners working together for the development and advancement of construction education.  It promotes the sharing of ideas and knowledge and inspires, guides and promotes excellence in curricula, teaching, research and service.  The ASC is made up of 8 regions; 7 regions from the United States and Canada and one European region.

Covering the northeastern United States (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, West Virginia) and the Canadian provinces of Ontario and Quebec, Region 1 hosts an annual conference and competition, brining hundreds of students along with faculty and industry partners together for a long weekend of challenge and fun.  The construction industry is in desperate need for up and coming, technically/managerially proficient, and ready to work talent, and this is where you can see it in action!  We invite you to join us in a partnership to meet your needs and propel the industry into a very bright future.

This brochure provides information to partners in our effort regarding ways to take part and reap the benefits of being at the conference and competition.  If you have questions, interest, or excitement about what you see here, please contact the Region 1 Sponsorship Coordinator Dr. Nadia Al-Aubaidy at or 802-485-2271.

Competition Judging

One of the most sought after opportunities to partner with ASC Region 1 is to be the selected judging firm for one of our four categories:  Commercial Construction, Heavy-Civil Construction, Design-Build, and Preconstruction.  To become a judging firm, a firm must commit to 3 years to host/staff one of these categories at their own expense, provide a fiduciary contribution ($5k minimum), and comply with the applicable rules and guidelines for the competition activities.  The current firms that are judging at competition are mentioned in the right sidebar of this website.

Being a judging firm provides the absolute best, first hand opportunity to see the best and brightest of the collegiate talent from the Region 1 higher educational institutions.  Current and past firms have found this to be rewarding, leveraging participation as a way to garner talent and set the tenor for the construction industry for years to come.  If you have interest in this partnership opportunity, today or in the future, please directly contact the Region 1 Director, Prof. Erik Backus at , 315-268-6522, or .

Competition Coordinator

While firms are afforded the opportunity to provide sponsorships or judging of categories, one unique construction industry leader has the privilege of being the competition “head judge”, better known as the Competition Coordinator.  The selected individual is a member of the leadership team for the region and helps direct the competition.  This position is currently available.  The position requires a commitment by the individual’s employer to support them in this role, both through the competition itself as well as throughout the year as they take on this key leadership position in the Region.  If you have interest in this partnership opportunity, today or in the future, please directly contact the Region 1 Director, Prof. Erik Backus at , 315-268-6522, or .

Competition/Conference Sponsorship Opportunities and Levels

The following chart provides an overview of the Region 1 sponsorship opportunities and levels.

Sponsorship Level$No. of SponsorshipsBenefits/Perks
.
Platinum$12,00021. Up to 10 minutes speaking engagement at the event (Keynote at either at the Opening Breakfast on Friday or Banquet Dinner on Saturday)
2. Priority location for a display booth/table at employer expo for two days (Friday and Saturday)
3. Posting the company logo as a platinum sponsor on the ASC Region #1 website
4. Early access to resumes
5. Tabletop handouts and tabletop markers at all meals
6. Logo signage for the sponsor organization at the event
7. Social media marketing (up to 5-minute company video, flyers, mentions)
8. Unlimited complimentary access badges for the Friday/Saturday Training Sessions
    
Gold$6,50041. Up to 5 minutes speaking engagement at the event (either at the Welcome Reception, Lunch on Friday or Saturday, or the Breakfast on Saturday)
2. Location for a display booth/table at employer expo for two days (Friday and Saturday)
3. Early access to resumes
4. Tabletop handouts and tabletop markers at all meals
5. Logo signage for the sponsor organization at the event
6. Social media marketing (up to 2-minute company video, flyers, mentions)
7. Up to 10 complimentary access badges for the Friday/Saturday Training Sessions
    
Silver$2,5006 or more1. Display booth/table at employer expo for one day (Friday or Saturday)
2. Early access to resumes
3. Tabletop handouts at meals on day of display booth/table
4. Logo signage for the sponsor organization at the event
5. Social media marketing (flyers, mentions)
6. Up to 5 complimentary access badges for the Friday/Saturday Training Sessions
    
Bronze$1,0008 or more1. Day-of access to resumes
2. Tabletop handouts at the training sessions
3. Logo signage for the sponsor organization at the training sessions only
4. Social media marketing (mentions)
5. Up to 2 complimentary access badges for the Friday/Saturday Training Sessions

Each year the region must raise approximately $50,000 in sponsorship activities in order to host and support the competition.  These dollars contribute directly to the competition expenses, covering the meals for students, supporting the conference space needs, and much more.  The following provides details as it pertains to the chart above for those that are interested in participating in the Region 1 competition and conference as a sponsor.

Sponsorship Levels

As illustrated in the chart above, there are four sponsorship levels:  Bronze, Silver, Gold, and Platinum.  Each of these have a requested funding level tied to particular benefits that the sponsoring firm or individual can accrue as part of that sponsorship level.  Given the limited opportunities for speaking engagements, the Platinum and Gold level sponsorships are limited in number to the quantities listed.  Silver and Bronze, however, are not limited in quantity at this time, but the quantities are listed for reference/planning purposes.  Those looking to take advantage of these opportunities should contact the Region 1 Sponsorship Coordinator Dr. Nadia Al-Aubaidy at or 802-485-2271.

Speaking Engagements

As part of the competition/conference there are several gatherings that allow for representatives from sponsoring firms to speak to the collective gathering of students, faculty, and industry partners.  We offer two types of speaking engagements in Region 1:  a Keynote Address and an Informal Talk.

Keynote Address

During the Competition there are two (2) times when there is a “captive audience” at the competition, where all students, faculty and industry partners are in attendance (without interruption).  These are at the opening breakfast on Friday morning and at the Awards Banquet on Saturday evening.  Included with the Platinum sponsorship level, a time slot will be reserved for the sponsoring firm to give a keynote address at these two (2) events (selection of which is first-come, first-serve).  The intent of the keynote is to deliver a presentation about the firm as well as some key lessons learned from which the entire conference can learn.  It is hoped that the speaker is of sufficiently high level to inspire and to speak from both knowledge and experience on the topic selected.  As a part of the introduction, the Region Director will share a brief bio, company profile, teaser for the talk, and so forth that is provided by the sponsoring firm.  Given the other activities that precede or follow the events, and the script for each of them, the time will be limited as indicated in the chart above.

Informal Talk

In addition to the two opportunities above, there are four (4) times/events that occur during the competition that are well attended and provide for an opportunity to share a bit about those firms at the Gold level of sponsorship.  These events include the welcome reception on Thursday evening, lunch on Friday, lunch on Saturday, and breakfast on Saturday.  A time slot will be reserved for the sponsoring firm to give a short informal talk and share about their firm at these four (4) events (selection of which is first-come, first-serve).  The intent of the talk is to share interesting and exciting things happening at the firm that would interest all attendees.  This can be given by whomever the firm selects.  As a part of the introduction, the Region Director will share a brief company profile provided to him by the sponsoring firm.  Given the other activities that are happening simultaneous, preceding or following the events, the time will be limited as indicated in the chart above.

Employer Expo/Showcase

Formerly known as the “Job Fair” this new rendition of what has been a staple at Region 1 competitions, reflects the challenge in recruiting the best talent the market has to offer.  Traditionally, a “job fair” (or “career fair”) is a place where candidates come to meet with employers in the hope that they can find a match and gain employment (for the candidates)/acquire talent (for the employers).  Given the present realities, student competitors attending the Region 1 competition and conference are, more often than not, gainfully employed, on track for their next summer internship or co-op, or have (several) offers they are already considering.  That said, this does not preclude the possibility that firms will not find that proverbial diamond in the rough at the event!

The conversion to an expo/showcase is still an opportunity for employers to have a booth/table at the event and to engage with students and faculty alike.  The focus of the expo is not solely on recruiting, but also a means to get your firm and opportunities noticed to future candidates. Additionally, networking opportunities with peers and building relationships is a benefit. This expo/showcase then is not only opened to firms looking to hire students or graduate schools looking to recruit students into their programs but also open to firms that are seeking construction firms to use their products or services.  This is especially true as the training opportunities (see below) will be open to not only ASC students and faculty, but participating firm employees.

Firms will be supplied a table/booth location to set up and display their offerings and opportunities, in the same way the job fair has done in the past.  However, instead of just Saturday, this expo/showcase will happen on Friday as well.  Platinum and Gold sponsors will have the ability to set up for both days, Platinum will get preferential placement.  Silver will be able to choose whether they want Friday or Saturday (within space limitations; first-come, first-serve).

Resumes

As has been the case for many years, ASC Region 1 will be creating a resume book, containing the qualifications and backgrounds of all of the student competitors as well as those of member schools whether they partake in the competition or not.  This is delivered in electronic format only.  Platinum, Gold, and Silver members will get an advanced copy of this resume book provided to an email address that the sponsoring firms provide.  Bronze level sponsors will be able to access the book on the day of the competition that they attend (through either an email you provide or a memory stick given to the Resume Coordinator, Erin Vitale at or (607) 587-4612).

Tabletop Handouts and Tabletop Markers

As a part of every meal, there is an opportunity to strike up a conversation.  Why not have something there for folks to talk about?  That is the idea behind these two items.  Depending on the level of sponsorship in the chart above, firms may take advantage of having handouts/flyers at/on the breakfast, lunch and dinner tables and/or the training events at the event (printed and provided by the sponsor) and/or may have a tabletop marker/placard (similar to the one pictured here) that identifies the firm and provides a virtual or telephonic contact connection point (Platinum and Gold).  The ASC leadership will facilitate the development of the tabletop markers using electronically provided information from the applicable sponsors.

Social Media Marketing

Social media is a key aspect of connecting our industry.  ASC Region 1 is developing social media accounts and looking to use this as a way to get buzz on our efforts and your sponsorship.  As part of the Sponsorship levels, as indicated in the chart above, firms will be able to take advantage of these efforts.  All sponsors will be mentioned in the social media platforms used (through hashtags or other mechanisms), Silver sponsors and above will be able to have flyers, infographics or similar imagery tied to posts/tweets/etc., and Gold and Platinum sponsors will be able to have a linked video or uploaded video in ASC Region 1 posts/tweets/etc. (of the durations indicated, provided by the sponsor).

Training Sessions

New to the Region 1 Conference and Competition is the addition of training opportunities.  These sessions are open to competition participants and faculty as well as anyone who is interested in attending from the region (whether they are non-competition students, additional faculty, construction company management and employees, product suppliers and service providers, etc.).  The training content for these sessions will be provided by Region 1 faculty, construction firms, and/or product/service providers (these will be facilitated through a separate process/request for those that are interested).  Access to the sessions will be by virtue of a purchased badge provided at the conference/competition.  As part of the sponsorship levels as indicated in the chart above, a number of badges will be provided to the sponsoring firms (unlimited for Platinum to two for Bronze).

Thank You!

Thank you for your continuing support of construction education and the advancement of the industry.  Should you have questions about this prospectus or its contents, or the region in general, please reach out to the ASC Region 1 leadership team (names and contact information below).

Erik Backus (Director) and the ASC Region 1 Leadership Team